Lecturer · Researcher in culture & communication
I study how culture is retold, reimagined, and kept alive in the contemporary world.
An interdisciplinary practice
From Hán Nôm literature to film, from folklore to artificial intelligence, each study reads the present through the depth of the past — and returns knowledge to lived experience.
View my ResearchGate profileResearch currents
How do people create meaning while culture, images, and technology keep changing?
Folklore, Hán Nôm studies, and new forms through which collective memory remains present.
Film, visual culture, gender, and the ways images create new social spaces.
AI, social media, digital commerce, and changing patterns in young people’s behaviour.
Turning a student’s first question into rigorous research with practical value.
Turning cultural materials into products, experiences, and project models with social, educational, and economic value.
A focus in research & practice
I explore how cultural materials can become products, experiences, and projects that create social and educational value while opening new economic possibilities.
Posters from the PD2 course I teach show how students turn an initial idea into a clear, communicable project proposal.
View activity ↗ 02Project Design 1 · Faculty trainingCo-organising faculty development on problem-solving, Design Thinking, and the delivery of Project Design 1.
View activity ↗ 03Scientific research · Student workshopSupporting students as they develop research questions, work with cultural materials, and shape topics with practical value.
View activity ↗Selected publications
Reading AI not simply as a tool, but as a shift in learning habits and learner autonomy.
Milestones
Studied Hán Nôm literature and traditional family education.
Expanded into film, gender, and folkloric motifs in popular culture.
Asked early questions about AI in cinematic creativity.
Connected research with short-form media, cultural products, and student work.
Brought film into the challenge of promoting local tourism and heritage.
Studied AI in learning, idol culture, and digital behaviour.
The person behind the research
Teaching & mentoring
In the classroom and in research projects, I accompany students from an early intuition to a rigorous proposal, and then to work that can create value beyond the university.
Perspectives
Short notes from research, the classroom, and observations of how culture continues to move through contemporary life.
View all Perspectives postsThe value of AI lies not in a quick answer, but in helping learners recognise what they are seeking, how they frame questions, and how they take responsibility for the knowledge being produced.
Read the post →Film does more than promote a destination; it gives a landscape memory, emotion, and a reason for audiences to enter that world.
Read the post →Project Design creates a bridge from cultural research to products, experiences, and project models that can create value for communities.
Read the post →From research to public dialogue
When the modern meets tradition, a familiar story opens a new way of seeing.Read the article ↗ BẮC NINH TV · 2023
Using AI well begins with the ability to search, ask good questions, and articulate ideas.Read the article ↗ SÀI GÒN GIẢI PHÓNG · 2024
Film can turn a destination into a vivid experience with cultural depth.Read the article ↗
Let us begin a new dialogue
I welcome conversations about research, speaking, media, teaching, and projects at the intersection of culture, communication, film, and technology.
